The Ride of a Lifetime - Robert Iger

The Ride of a Lifetime

By Robert Iger

  • Release Date: 2019-09-23
  • Genre: Management & Leadership
Score: 4.5
From 404 Ratings


#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.


Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”


  • Couldn’t put it down

    By Nicholas A Beaird
    This book is fantastic. Just buy it.
  • Authentic to the core

    By Fernnie 3
    Bob Iger is so open in this book about his time at ABC and then at Disney all the way to leading the company for 14+ years as CEO. His humble style of leading and not accepting anything but the best is why Disney has done so well since he’s been at the helm. I would recommend this book to anyone who is a leader, or aspiring to be one. This book is also great for any fan of Disney and the enter workings of such an amazing company. 10 out of 10!
  • Extremely entertaining reading

    By EPirsch
    It’s not only an entertaining reading but also a good source of inspiration.
  • Extraordinary!

    By Cjrwhitton
    This book is truly inspirational and encourages people, who are interested in working for the entertainment industry, to work hard no matter what. Through his own experiences from starting from the bottom to the top, he shares the advice he’s received and shares it with the world. He’s the best CEO Disney has had in years since Roy and Walt Disney.
  • Brilliant and inspiring read

    Bob Iger is a visionary who takes the reader for a ride of a lifetime from beginning to end. I couldn’t put this book down. I didn’t want to put this book down. He’s gives readers priceless leadership nuggets. This is the perfect book for those who are looking for guidance to lead any organization—big or small. I’m inspired my Iger’s honesty and transparency. His memory is sharp, which makes his storytelling rich. I’ll recommend this book to anyone who is looking for a good read!
  • A definite read, Disney fan or not!

    By nicklutsch
    I couldn’t put this down. Such a fascinating story of Iger’s adventure through the entertainment industry and The Walt Disney Company. There’s some great lessons and fun anecdotes that are something to cherish and apply to your own life.
  • Inspiring

    By pi$pa
    Great read a true leader !
  • The Ride of a Lifetime

    By alko088
    This book is a must read for everyone. Not only does it make you really appreciate the Disney brand. It reminds you of the basic values that make not only businesses great but when used in your everyday relationships with friends,family and everyone you come in contact will make the world a better place to be. Thanks for writing this, the optimism of the book was something most of us need on a day to day basis.
  • Bob Iger... the example!

    By One Luv 94
    What an incredible read! I’ve long been a fan of Disney and Bob and the detailed lessons he shares in his stories are invaluable. A must read for aspiring entrepreneurs, business leaders and students. This is leadership from one of the most effective CEOs of all time. This is leadership at its finest! The chapter Innovate or Die is easily the best in the book. The entire book is a gift to read but that chapter should be put in front of every executive out there. I particularly enjoyed the talk of needing more from the team but understanding that more would need to be present in order for that to work. Amazing book, please add to your library and read!